Nielsen: “Advertising must be a conversation rather than a push model”

Worth Reading

• How Zynga Stacks Up To Japan’s Social Gaming Giant, GREE (Hint: It Is Less Profitable)
  How can this be when Zynga has so many more users than either of the Japanese companies? Only 6.7 million of those 227 million monthly active  users (54 million daily active) are paying customers. For mobile social games, at least in Japan, it is much easier to extract revenue from users (mostly through the sale of virtual goods, leveling up, etc). The month […]
• Facebook’s IPO with no mobile revenues
  Whilst I’d love to join into this frenzy, I want to focus on one point in the S-1 that caught my eye, and which might pose some interesting challenges for the social networking giant going forward, namely the large abyss between mobile use of the site and revenues derived from it. You will likely have read about the huge amount of Facebook users regularly us […]
• Devs: Want more in-app sales? Build loyalty first
  Localytics said only 22 percent make a purchase on their first session while 33 percent do so between two and nine sessions. And 44 percent make their first purchase after 10 or more sessions.  And users take an average of 12 days between the time they download an app and make their first purchase, said Localytics. Getting some money early might seem appeali […]
• In-App Purchases To Overtake Sales From Paid Apps By 2013
  The report, from its IHS Screen Digest division, notes that in-app purchases accounted for about 39 percent of app revenues in 2011, and it predicts that in 2012 that proportion has gone up to 49 percent. By 2015 it will account for 64 percent of all revenues. Tags: in-app purchases mobile revenue models […]
• Which mobile ad network?
  Another day, time for another great webinar from offermobi. This one covers questions around which mobile ad network you should use. Tags: mobile marketing mobile advertising mobile ad networks inMobi BuzzCity JumpTap google […]