Archive for November, 2008
The Death of Mobile Marketing?
It is an unavoidable discussion – the economy is bad and one starts to question the untried. If you read the Financial Times, you cannot help getting the feeling that the article kind of implied that 1) mobile is not providing significant returns and 2) operators are making significant investments in mobile advertising. Both are not true. Mobile advertising today is far from significant, but is growing, and will continue to grow. The ROI on mobile campaigns have been quite high in many cases, but must not be seen in isolation but as part of an overall integrated campaign.