Archive for March, 2009
Marketers beware: iPhone not the only game in town
The latest press from Bango states that iPhones do not even make the top 20 list in terms of data traffic. This should not come as any surprise to any veteran in the mobile industry, but given the attention the iPhone gets from Mobile Marketer and others, you may have to wonder. At ad:tech in [...]
Mobile Marketer (some what biased) Outlook for 2009
Mobile Marketer just published their Outlook for 2009. There is a lot of general “bla bla” in the report, talking about various growth numbers etc etc. The best piece is perhaps the interview with Bob Kraut, VP of Marketing for Pizza Hut. Not only because he is clearly an “actual” marketing exec at a leading [...]
The Race to Zero
I picked up one of the most beautfully coined terms about the mobile content industry by Fred (whose last name will remain anonymous to protect the innocent), a long time industry veteran. “The race to zero” describes a downward trend in premium mobile content. He was pointing out the following situation happening:
* Mobile operators are [...]