Archive for April, 2009

Timely product development?

I could not avoid chuckling when seeing this comment in the recent Moconews newsletter: “The rumor mill is now in full swing. Following USA Today’s report yesterday that Verizon Wireless (NYSE: VZ) was in discussions with Apple (NSDQ: AAPL) to start distributing an iPhone as early as next year…..”
As early as next year? I’m sorry, [...]

Defining Engagement

Millennial Media has taken a great step and released a metrics report (which you can download here).  Besides providing good stats on the line of what AdMob also provides, they try to take it a set further by providing campaign metrics of effectiveness based on actions.  Chetan Sharma applauds Millennial for providing deeper stats on [...]

Vodafone taking a page out of Bernie’s book

I am normally quite prudent when traveling overseas to ensure roaming costs are not excessive, and make sure I know which operator has the best rates etc.  But since I switched to Vodafone last year, and I was going to Spain, which also has Vodafone, I did not bother to check the rates before I [...]