Archive for June, 2009
Should you care about the size of mobile marketing?
As a former analyst and researcher, I find myself somewhat ambivalent about research reports that deal with the size of the growth of a new market. At Ernst & Young’s Center for Business Knowledge I had access to all the research in the world, and I recall vividly creating PPT presentations and reports explaining how [...]
Nielsen: “Advertising must be a conversation rather than a push model”
In their report “Global Faces and Networked Places“, Nielsen correctly points out that advertising in a social media context is about creating a conversation, not pushing ads. Not exactly an eye-opener, as anyone in the field has know this for year, yet it is good to hear the big research agencies are saying this too [...]
INQ data proves smartphone assumption fallacy
So many people wrongly attribute the growth of mobile data to the iPhone and the growth of smartphones. I have time and time again argued that this is not the case. Feature phones are perfectly capable data phones, however they are generally sold without data plans, and are not packaged and promoted as data capable [...]