Archive for July, 2009
Why Twitter is the online marketing guru’s dream
There have been a few interesting behavioral studies on Twitter lately (see my post from June about identifying influencers to see some research). The latest one from research agency Sysomos is a very interesting read. It not only confirms the Harvard Research study that very few users are active, but if you read the statistics [...]
Sony Ericsson with best new app store yet
Just days after I wrote about the disappointment of app stores other than from Apple, Sony Ericsson just launched their new app store, PlayNow Arena. Besides your few “childhood diseases” such as not redirecting when trying to access from mobile, not properly supporting IE8, etc (also crashed my Firefox, but that could be just me), [...]
Razorfish study reveals interesting behaviors
The recent study by Razorfish on social media marketing entitled Fluent, has some great data about marketing in a social media context. The study clearly identifies your friends as crucial in the Awareness and Action phase, while the general Consideration phase people tend to rely on other sources for information:
Not much of a shocker of [...]