Archive for September, 2009
App or wap? Both thanks.
AdAge recorded an interesting viewpoint from Major League Baseball about whether a brand (or media property) should have an app or a wap site. The answer is you need to have both. From MLBs perspective, they felt that one of the advantages of an app is that you can charge for it, while the wap [...]
Social campaigns need to engage
A recent survey by Lightspeed Research found that creating a social media campaign needs to go “beyond the basics” in order to engage consumers. If your agency is telling you that all you need to do is to set up a fan page on Facebook, have some of your staff start sending Tweets and start [...]
Expectations to mobile campaigns becoming realistic
I was delighted to read an article from the Mobile Ad Summit that still heralds mobile marketing as an extremely efficient channel in terms of response rates, but that now seem to provide expectations that are more in line with the truth:
“In certain applications we’re seeing double the response rates we see from online”, says [...]