Archive for November, 2009

CNN, ABC (US and AUS) and others herald new era in user engagement

Following the lead of CNN’s iReport, and the announcement of the Australian Broadcasting Corporation big steps into UGC, a number of news organizations are testing YouTube’s new service, YouTube Direct.
Although looking quite clunky in early implementations (see pictures below), the YouTube Direct program is an open source program which allows any organization to editorially manage [...]

Excellent case studies in social media

I normally try not to just post stuff that is found elsewhere, but this video is too good not to have on my site. Please take a look:

Engagement holds the key for monetizing news

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