Archive for January, 2010
Disconnect among marketers on social media marketing significance
There is one thing certain about social media marketing: There are too many “experts” and “strategists” out there, and too many research firms trying to cash in on senior executives uneasy feeling about not understanding a new trend. Which numbers are you too believe? How does this impact your brand?
According to Agency group Creston in [...]
iPhone not the leading ad platform
Smaato, the mobile ad network optimization company, has joined the club of Millennial Media, Bango and Admob and started publishing statistics. One of the core competencies of advertising networks is the knowledge they have about usage, and luckily the leading players in this field have understood you need to share this type of information [...]
Poll 2: Defining the benefits
This poll is a continuation of the research “A Value Based Framework for Smartphone OS Analysis”, which I wrote about earlier. This time around, you are asked to rank the various smartphone OS on their positioning in providing the Benefits that users want.
When looking at what benefits you want out of owning a phone, it [...]