Archive for March, 2010
Aussies encouraged to be on Facebook while driving!
With 110% penetration of mobile devices, and over 50% of the population with 3G subscriptions, Aussies are surely poised to be leaders in the take up of mobile services. However, only a third of 3G subscribers actually used their mobile for content and services online. Facebook is also clearly very popular in Australia, with 75% [...]
Mobile marketing is not about app vs msites or SMS, ok?
I really did not expect my last post to generate any negative response, as my point with the article was really to point out that more smartphones = awareness of mobile data access = more data plans = more opportunities for interactive mobile marketing campaign beyond SMS or MMS interaction. I.e. allowing users to post [...]
Marketers may find youth market more of a target on mobile
The youth market is always an attractive but elusive demographic to target in marketing. For mobile marketing though, the recommendation has normally been to forget about targeting them with mobile marketing, simply because the cost of data services alone is a hindrance to get this demographic to respond.
Well, there are few trends and a couple [...]