iPhone not the leading ad platform
Smaato, the mobile ad network optimization company, has joined the club of Millennial Media, Bango and Admob and started publishing statistics. One of the core competencies of advertising networks is the knowledge they have about usage, and luckily the leading players in this field have understood you need to share this type of information [...]
Hey, Google: Please don’t destroy Android!
In the spirit of Tomi Ahonen’s open letter to Steve Ballmer and Microsoft on their lack of a proper mobile strategy (albeit a lot more friendly than Tomi’s), I feel the need to write this letter to you Google. Android has generated more excitement among the developer community than anything besides the iPhone. You even [...]
Has the mobile gold rush started?
With Google’s recent acquisition of AdMob at a staggering price of $750m, Silicon Valley VCs are sure to be green with envy of Accel Partners who also saw their other portfolio company Playfish be acquired for $300m (potentially 400m) by EA. Buying a mobile ad network for Google certainly makes sense, but does the price [...]