The $700 iPhone app
No, the title is not referring to Prada’s latest iPhone app, it is in fact related to what anyone should expect in terms of overall revenue when releasing a new paid iPhone application. Tomi Ahonen has put up a brilliant analysis of the economics behind iPhone apps with the following premises:
Apple claims that cumulative app [...]
Apple: A strategy dinosaur?
A rather brilliant article in iMedia Connection (http://bit.ly/anVI4W) highlights some of the flaws in Apple’s strategy, and refers to what many partners (developer especially), perceive as pure arrogance.
Among the noteworthy points made are:
“Apple’s desire to control its marketplace has made it a poor choice for developers, even when it offers a large market. Having a [...]
Aussie start-up takes on Foursquare,Gowalla (..and Google?)
Aussie start-up Dream Walk Mobile just launched their Dream Walk App. Essentially this is a “treasure hunt” style app, where users fire it up, and can see offers from local retail stores in their vicinity. The principle is fairly simple: As an advertiser, you offer instant prizes, stamps that need collecting, or clues, which the [...]