Poll 2: Defining the benefits
This poll is a continuation of the research “A Value Based Framework for Smartphone OS Analysis”, which I wrote about earlier. This time around, you are asked to rank the various smartphone OS on their positioning in providing the Benefits that users want.
When looking at what benefits you want out of owning a phone, it [...]
Poll 1: The price of device ownership
Figuring out device cost is not easy, because mobile operators frequently subsidize the devices towards their subscribers in order to lock in long term contracts. Total cost of ownership certainly include the costs you pay for data in addition to other services, and the total length of contract etc. Several attempts have been made to [...]
App or wap? Both thanks.
AdAge recorded an interesting viewpoint from Major League Baseball about whether a brand (or media property) should have an app or a wap site. The answer is you need to have both. From MLBs perspective, they felt that one of the advantages of an app is that you can charge for it, while the wap [...]