iPhone not the leading ad platform
Smaato, the mobile ad network optimization company, has joined the club of Millennial Media, Bango and Admob and started publishing statistics. One of the core competencies of advertising networks is the knowledge they have about usage, and luckily the leading players in this field have understood you need to share this type of information [...]
Has the mobile gold rush started?
With Google’s recent acquisition of AdMob at a staggering price of $750m, Silicon Valley VCs are sure to be green with envy of Accel Partners who also saw their other portfolio company Playfish be acquired for $300m (potentially 400m) by EA. Buying a mobile ad network for Google certainly makes sense, but does the price [...]
Expectations to mobile campaigns becoming realistic
I was delighted to read an article from the Mobile Ad Summit that still heralds mobile marketing as an extremely efficient channel in terms of response rates, but that now seem to provide expectations that are more in line with the truth:
“In certain applications we’re seeing double the response rates we see from online”, says [...]