Target – the poster child of mobile
Few companies can say they have been better at understanding the possibilities of the mobile channel than the US retail giant Target (not to be confused with Australian Target, which is only a pure rip-off in branding and concept, although a decent store for bargains, they have no affiliation with their US counter part).
First, Target [...]
Mobile marketing is not about app vs msites or SMS, ok?
I really did not expect my last post to generate any negative response, as my point with the article was really to point out that more smartphones = awareness of mobile data access = more data plans = more opportunities for interactive mobile marketing campaign beyond SMS or MMS interaction. I.e. allowing users to post [...]
Marketers may find youth market more of a target on mobile
The youth market is always an attractive but elusive demographic to target in marketing. For mobile marketing though, the recommendation has normally been to forget about targeting them with mobile marketing, simply because the cost of data services alone is a hindrance to get this demographic to respond.
Well, there are few trends and a couple [...]