Apple: A strategy dinosaur?
A rather brilliant article in iMedia Connection (http://bit.ly/anVI4W) highlights some of the flaws in Apple’s strategy, and refers to what many partners (developer especially), perceive as pure arrogance.
Among the noteworthy points made are:
“Apple’s desire to control its marketplace has made it a poor choice for developers, even when it offers a large market. Having a [...]
iPhone not the leading ad platform
Smaato, the mobile ad network optimization company, has joined the club of Millennial Media, Bango and Admob and started publishing statistics. One of the core competencies of advertising networks is the knowledge they have about usage, and luckily the leading players in this field have understood you need to share this type of information [...]
Poll 2: Defining the benefits
This poll is a continuation of the research “A Value Based Framework for Smartphone OS Analysis”, which I wrote about earlier. This time around, you are asked to rank the various smartphone OS on their positioning in providing the Benefits that users want.
When looking at what benefits you want out of owning a phone, it [...]