Mobile heralds a new are in social network monetization
The mobile phone has long been promoted as a key platform for payment of goods and services. However, paying via your phone bill has a number of issues:
* Charges for payments are insanely high in many countries, ranging from 30-70%. The UK is the leading market outside of Japan, where costs are down to 15-20%.
* [...]
Target – the poster child of mobile
Few companies can say they have been better at understanding the possibilities of the mobile channel than the US retail giant Target (not to be confused with Australian Target, which is only a pure rip-off in branding and concept, although a decent store for bargains, they have no affiliation with their US counter part).
First, Target [...]
Poll 2: Defining the benefits
This poll is a continuation of the research “A Value Based Framework for Smartphone OS Analysis”, which I wrote about earlier. This time around, you are asked to rank the various smartphone OS on their positioning in providing the Benefits that users want.
When looking at what benefits you want out of owning a phone, it [...]