Razorfish study reveals interesting behaviors
The recent study by Razorfish on social media marketing entitled Fluent, has some great data about marketing in a social media context. The study clearly identifies your friends as crucial in the Awareness and Action phase, while the general Consideration phase people tend to rely on other sources for information:
Not much of a shocker of [...]
Nielsen: “Advertising must be a conversation rather than a push model”
In their report “Global Faces and Networked Places“, Nielsen correctly points out that advertising in a social media context is about creating a conversation, not pushing ads. Not exactly an eye-opener, as anyone in the field has know this for year, yet it is good to hear the big research agencies are saying this too [...]
Defining Engagement
Millennial Media has taken a great step and released a metrics report (which you can download here). Besides providing good stats on the line of what AdMob also provides, they try to take it a set further by providing campaign metrics of effectiveness based on actions. Chetan Sharma applauds Millennial for providing deeper stats on [...]