Mobile marketing is not about app vs msites or SMS, ok?
I really did not expect my last post to generate any negative response, as my point with the article was really to point out that more smartphones = awareness of mobile data access = more data plans = more opportunities for interactive mobile marketing campaign beyond SMS or MMS interaction. I.e. allowing users to post [...]
Disconnect among marketers on social media marketing significance
There is one thing certain about social media marketing: There are too many “experts” and “strategists” out there, and too many research firms trying to cash in on senior executives uneasy feeling about not understanding a new trend. Which numbers are you too believe? How does this impact your brand?
According to Agency group Creston in [...]
Social campaigns need to engage
A recent survey by Lightspeed Research found that creating a social media campaign needs to go “beyond the basics” in order to engage consumers. If your agency is telling you that all you need to do is to set up a fan page on Facebook, have some of your staff start sending Tweets and start [...]