Why Twitter is the online marketing guru’s dream
There have been a few interesting behavioral studies on Twitter lately (see my post from June about identifying influencers to see some research). The latest one from research agency Sysomos is a very interesting read. It not only confirms the Harvard Research study that very few users are active, but if you read the statistics [...]
Word of mouth marketing: Who are the real influencers?
Lots of people on the East Coast US have been busy looking into word of mouth marketing lately. “Do Friends Influence Purchases in a Social Network?” presents and in-depth study based on Cyworld, a popular social networking site in Korea. Cyworld is a great base to study, due to it’s abilities for members to “scrape” [...]
“Predictions….? Pain!”
In the words of Clubber Lang in Rocky III, 2009 is certainly predicted to be a tough year for the economy in general. It is always good to take a look at what is expected to happen in your own industry – although it starts getting old hearing “this is the year of mobile video” [...]