Marketers may find youth market more of a target on mobile
The youth market is always an attractive but elusive demographic to target in marketing. For mobile marketing though, the recommendation has normally been to forget about targeting them with mobile marketing, simply because the cost of data services alone is a hindrance to get this demographic to respond.
Well, there are few trends and a couple [...]
Facebook online behavior study should come as no surprise
An excellent article just posted in Business Week revealed interesting approaches used by Facebook to determine how to capitalize on people’s friendships. Their studies showed that on average, people only closely communicate with about 10 people, even though they may have 500 “friends” on their list.
This is hardly a surprise and confirms research by danah [...]
Wireless events: Where are the marketers?
I missed my first CTIA in 4 years this year, but seems like I may not have missed out. Mobile Marketer’s Editor in Chief is quite disappointed with the absence of mobile marketing at CTIA. While I understand the frustration, I am not sure it is fair to blame CTIA for this. Sure, they are [...]