CNN, ABC (US and AUS) and others herald new era in user engagement
Following the lead of CNN’s iReport, and the announcement of the Australian Broadcasting Corporation big steps into UGC, a number of news organizations are testing YouTube’s new service, YouTube Direct.
Although looking quite clunky in early implementations (see pictures below), the YouTube Direct program is an open source program which allows any organization to editorially manage [...]
Engagement holds the key for monetizing news
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Razorfish study reveals interesting behaviors
The recent study by Razorfish on social media marketing entitled Fluent, has some great data about marketing in a social media context. The study clearly identifies your friends as crucial in the Awareness and Action phase, while the general Consideration phase people tend to rely on other sources for information:
Not much of a shocker of [...]