Word of mouth marketing: Who are the real influencers?
Lots of people on the East Coast US have been busy looking into word of mouth marketing lately. “Do Friends Influence Purchases in a Social Network?” presents and in-depth study based on Cyworld, a popular social networking site in Korea. Cyworld is a great base to study, due to it’s abilities for members to “scrape” [...]
Marketers beware: iPhone not the only game in town
The latest press from Bango states that iPhones do not even make the top 20 list in terms of data traffic. This should not come as any surprise to any veteran in the mobile industry, but given the attention the iPhone gets from Mobile Marketer and others, you may have to wonder. At ad:tech in [...]
Denied!
I have to wonder if this a sign of economic times or what. But the promotional model I used to promote a Storyz competition at AdTech in Sydney was just kicked out! They said since we were not exhibiting we were not allowed to have people selling the company. Nicely done AdTech. What the hell [...]