Making sense of the mobile application development future
In the past month, a land slide of research on mobile internet usage and application downloads has hit the market. On smartphones, iSuppli has pointed out that Android will soon overtake Apple in terms of the number of handset it is available on, which is further backed by NPD which found that one in three [...]
iPhone not the leading ad platform
Smaato, the mobile ad network optimization company, has joined the club of Millennial Media, Bango and Admob and started publishing statistics. One of the core competencies of advertising networks is the knowledge they have about usage, and luckily the leading players in this field have understood you need to share this type of information [...]
Poll 2: Defining the benefits
This poll is a continuation of the research “A Value Based Framework for Smartphone OS Analysis”, which I wrote about earlier. This time around, you are asked to rank the various smartphone OS on their positioning in providing the Benefits that users want.
When looking at what benefits you want out of owning a phone, it [...]