Sharing is caring? Increased sharing creates noise for marketers

The concept of product reviews and sharing what you do is hardly a new concept in the online world. But with start-ups like Foursquare, Gowalla and Blippy, whose sole concept is built around sharing an experience tied to a brand or a place, the lines between recommendation focused players like Yelp and the barrage of [...]

Disconnect among marketers on social media marketing significance

There is one thing certain about social media marketing: There are too many “experts” and “strategists” out there, and too many research firms trying to cash in on senior executives uneasy feeling about not understanding a new trend. Which numbers are you too believe? How does this impact your brand?
According to Agency group Creston in [...]

Engagement holds the key for monetizing news

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