Target – the poster child of mobile
Few companies can say they have been better at understanding the possibilities of the mobile channel than the US retail giant Target (not to be confused with Australian Target, which is only a pure rip-off in branding and concept, although a decent store for bargains, they have no affiliation with their US counter part).
First, Target [...]
CNN, ABC (US and AUS) and others herald new era in user engagement
Following the lead of CNN’s iReport, and the announcement of the Australian Broadcasting Corporation big steps into UGC, a number of news organizations are testing YouTube’s new service, YouTube Direct.
Although looking quite clunky in early implementations (see pictures below), the YouTube Direct program is an open source program which allows any organization to editorially manage [...]
No doubt: Social media marketing is on the rise
Forrester just released some research on interactive marketing trends in the US. Predicting a decline in total ad spend, they say that there will be a substantial shift to other channels. As with mobile marketing predictions, I am always skeptic about putting numbers, as the only certain thing is that they will never be right. [...]