Category Archives: Mobile Marketing

Worth Reading

• Pinterest, Fab.com and The Rise of Social Commerce
  While much credit is due to the founders and employees of Pinterest for creating such an enormously useful and engaging site, Pinterest is clearly a reflection of the times, of the rise of what I call “The Second Internet”, and what is more broadly referred to as the rise of social, mobile and cloud.  Now that more then 800 million people are on Facebook, an […]
• Could Google Wallet be Google's next failure?
  Six months after Google introduced Google Wallet, the app, enabled by near-field communications, or NFC technology, is still struggling to find carrier and device partners, as well as, retailers willing to support the new technology. And last week, the company temporarily took part of the Google Wallet application offline while the company figured out how to […]
• Smartphones and tablets influence consumer purchasing decisions on mobile, online and in store
  The first key mobile insight every advertiser should know is that consumers use their smartphones at many different points in their purchase path. 41% of those who used their mobile phones to help with shopping said they made a purchase directly on their smartphone. 46% said they researched an item on their smartphone then went to a store to make their purch […]
• Retailers' Apps Must Decide Strategy: Enrich Or Engage
  The key for retailers going mobile is to figure out which of those two goals -- sales or building customer relations -- is their main objective, and then build applications accordingly. While the report warns against rushing headlong into mobile development, it underscores that smartphones are rapidly turning consumers into mobile shoppers. Tags: retail apps […]
• 6 Mobile Advertising Lessons We Learned in 2011 That Will Maximize App Revenue in 2012
  2011 has taught us much about mobile developers, the different mobile platforms, different mobile devices, but more than anything, 2011 has taught us how to do mobile advertising right. By “right”, I mean how to incorporate ads into mobile apps without annoying users and in a way that will generate real clicks and evenutal conversions. In other words,  how t […]