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The Prism

The Conversation Prism, created by Brian Solis and Jesse Thomas is probably the best framework for marketers and media professionals to understand the various digital channels that now defines the online landscape. Common for most of these channels of course, is that they all can be accessed via mobile – and that likely most consumers at any given point in time will move across these various channels to consume or create content and interact with friends or strangers. The framework is so solid it definitely deserves its own page on my site :)

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